
GUD is a Ukrainian brand of urban backpacks and bags, focused on creating durable, functional products for everyday use.
GUD needed video content that could both showcase their products and drive sales.
I led the full production process — from concept and planning to shooting and editing — creating content tailored for both YouTube reviews and advertising.
Produced 24+ product videos for GUD, managing the full cycle from concept to delivery. Built a scalable content system used for both YouTube and paid campaigns.
GUD product video production
Behind the scenes
Product showcase
Behind the scenes
Product showcase
Lifestyle shoot
Studio setup
Detail shots
Final cut frames
Studio setup
Detail shots
Final cut frames